New Tracking Project

Project preparation

Are you looking for someone to set up a tracking system tailored to your needs? Then you’ve come to the right place.

When it comes to tracking KPIs on your website, there’s often a tendency to want to know everything, but in the end, what data really matters?

That’s what we’re going to find out together when we design a tagging plan.

Once the tagging plan is complete, I’ll implement it on your website and test that all the events are correctly reported in your tools.

Depending on the technology used on your website, I may need help from a developer to set up or correct the current data layer.


If I need to cooperate with a developer, I’ll provide him or her with all the necessary documentation on what he or she needs to implement.

Suggested services (non-exhaustive list)

  • Creation of tagging plans
  • Drafting of Data Layer documentation for developers
  • Test sets on the Data Layer set up by developers
  • Implementation of tagging plan with Google Tag Manager
    • Client-Side
    • Server-Side
  • Testing event feedback in your tools
  • Conversion tracking
    • Google Ads
    • Meta Ads
    • Microsoft Ads
  • Event tracking
    • Google Analytics 4
    • Matomo Analytics
  • Multi-domain tracking
  • CMP (Consent Management Platform) implementation
    • Axeptio
    • CookieBot
    • OneTrust

Contact me