Collect, analyze and visualize your visitors' acquisition, behavior and conversion data while respecting their privacy.
For e-commerce and lead generation websites.
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Popular blog posts
Microsoft Ads conversion tracking with Google Tag Manager and UET Consent Mode.
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We all know that online documentation is not enough to do our jobs properly. A community is the best way to learn tips and best pratices.
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Consent Mode is a tool offered by Google that allows the user's consent to be communicated to Google tags.
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The aim of this article is to give you all the keys you need to determine whether setting up a server-side solution is relevant to your business and also the steps you need to take to implement it.
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3 ways to track Single Page Applications (SPA) with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
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To help you collect accurate data in compliance with GDPR
Axeptio
Google Tag Manager
Google Analytics 4
Google Meet
Addingwell
Matomo Analytics
JavaScript
Visual Studio Code
Slack
Axeptio
Visual Studio Code
Google Tag Manager
Google Analytics 4
Google Meet
Addingwell
Matomo Analytics
JavaScript
Slack
Addingwell
Axeptio
Google Tag Manager
Google Analytics 4
Google Meet
Visual Studio Code
Matomo Analytics
JavaScript
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Great experience with Lucas! Very professional, fast, and attentive. The work delivered is excellent, far beyond my expectations. I 100% recommend him and will not hesitate to reach out to him for my future projects. 👍
A huge thank you to Lucas for his work on the implementation of server-side tracking on our Shopify 🎯 This project involved configuring multiple advertising platforms, and Lucas handled it flawlessly. He is highly skilled and explains everything with great clarity, which makes the process even more enjoyable. I recommend Lucas 10,000 times to anyone looking for a reliable and knowledgeable expert. It was an absolute pleasure collaborating with him 👏
Lucas supported us in the implementation of server-side tracking with Addingwell as part of our migration to a Shopify+ site. The project management was smooth and transparent, which allowed us to meet fairly tight deadlines. Lucas fully understood the specifics of this migration compared to our existing setup and brought his expertise to create the most efficient setup possible. The communication was very smooth, and the project went exceptionally well. I wouldn’t hesitate to reach out to Lucas for a future tracking project, and I highly recommend him to my e-commerce colleagues who are considering a transition to server-side tracking.
Very happy to have collaborated with Lucas on a mission involving the integration of a GA4 tagging plan and analytics setup for an e-commerce site. Lucas is very comfortable from a technical standpoint. I particularly appreciated his way of addressing a technical topic with the client and service providers. His explanations are clear, and he provides very accessible deliverables. I highly recommend Lucas.
Lucas helped me configure my server-side tags and an Axeptio CMP, as well as the proper implementation of Google Consent Mode through Addingwell's support. Patient and a great teacher, Lucas took a huge burden off my shoulders! Now, my client is fully GDPR-compliant. A big thank you to him!
We worked with Lucas for the setup of GTM server-side and Meta CAPI on our two e-commerce websites. Fast, meticulous, and an expert in his field, we were very satisfied with the execution of the task as well as the clarity of our various exchanges with him on the subject. We will not hesitate to call on Lucas again in the future if we have additional tracking needs.
I had the pleasure of collaborating with Lucas Rollin on a complex project for the Lafreto group, which involved managing the tracking of five websites, including Glisshop. Lucas handled the implementation of server-side tracking via GTM for Google Analytics 4, the migration of third-party services, as well as overcoming the limitations of Safari ITP.
Throughout the project, Lucas demonstrated strong technical expertise, exceptional attention to detail, and an impressive adaptability in addressing technical and structural challenges. His structured and proactive approach ensured the mission's successful completion. The client felt well-supported, and I had complete confidence in his role.
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