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I help you set up effective data collection with server-side tracking.
I am Lucas Rollin, your tracking freelancer.
For e-commerce and lead generation websites.
Get a quote
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Popular blog posts
Install Google Tag Manager on Shopify (Checkout included)
Implement Google Tag Manager on your Shopify or Shopify Plus store in the theme and in the sandbox to cover your entire conversion tunnel.
Google Tag Manager, Shopify
4 minutes
Microsoft Ads conversion tracking with Google Tag Manager
Microsoft Ads conversion tracking with Google Tag Manager and UET Consent Mode.
Google Tag Manager
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Track Elementor Forms with Google Tag Manager
How to accurately track Elementor forms with Google Tag Manager?
Google Tag Manager
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Google Tag Manager Server-Side Tagging: Tutorial
The aim of this article is to give you all the keys you need to determine whether setting up a server-side solution is relevant to your business and also the steps you need to take to implement it.
GTM Server-Side
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dataLayer push: definition and examples
The dataLayer is a JavaScript array that is grafted on your website to expose data and/or user behavior (events) to Google Tag Manager.
Google Tag Manager
3 minutes
Track Single Page Applications with GTM and GA4
3 methods to track Single Page Applications (SPA) with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Google Tag Manager, Google Analytics
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