Marketing attribution splits the credit for a conversion between the touchpoints of the customer journey. Discover the models, the data and the tools you need to get a reliable reading of your channels.

Measurement strategy
16 minutes

Guide to install the ChatGPT Ads Measurement Pixel with GTM using my OpenAI Ads Measurement Pixel by DMS tag: GA4 events, hashed user data, deduplication

Google Tag Manager, OpenAI Ads
17 minutes

A Tag Management System (TMS) centralizes the management of a website's tags. Discover how it works, its benefits, its limits and the criteria for choosing the right solution.

Measurement strategy
12 minutes

A tracking audit helps you check whether your data is consistent and usable. Here is the complete checklist to control the quality of your collection.

Measurement strategy
14 minutes

Not all Google Analytics 4 events carry the same weight. Discover which ones to track based on your activity: e-commerce, lead generation or SaaS.

Google Analytics
11 minutes

Install Microsoft Clarity with Google Tag Manager in 10 minutes: official tag, Consent V2 (Axeptio, Didomi) and Smart Events.

Google Tag Manager
22 minutes

GDPR, simplicity, product analytics, European hosting: here are 10 Google Analytics alternatives with their strengths, limitations and pricing.

Google Analytics
11 minutes

How much does a GTM Server-Side setup cost? Hosting, configuration, maintenance: let's break down the real spending categories and the return on investment.

GTM Server-Side
11 minutes

Discover how to install Google Analytics (GA4) on WordPress: 6 simple to advanced methods

Google Analytics
10 minutes

Track Calendly meetings and retrieve your invitee's data (email, phone, UTM, payment, form answers) with my sGTM variable

Google Tag Manager, GTM Server-Side, Meetings tracking
14 minutes

Find out which automatic events to keep or disable, their limitations and how to configure them correctly.

Google Analytics
10 minutes

How to accurately track Cal.com appointments with Google Tag Manager

Google Tag Manager, Meetings tracking
3 minutes

Learn how to install and configure Firebase Analytics on Android with Android Studio: event tracking, Debug View and GA4 integration.

Firebase Analytics
10 minutes

Two alternatives to Addingwell.

GTM Server-Side
2 minutes

Two alternatives to Stape.

GTM Server-Side
2 minutes

Two alternatives to Taggrs.

GTM Server-Side
2 minutes

Learn how to track the interactions of your embedded Vimeo videos on your website to analyze visitor engagement.

Google Tag Manager
6 minutes

Learn how to track embedded YouTube videos interactions to study visitors engagement.

Google Tag Manager
3 minutes

Neutral comparison between Addingwell and Stape for server-side GTM hosting.

GTM Server-Side, Stape, Addingwell
1 minute

Guide to configuring the Tiktok Pixel with GTM and how to check its configuration

Google Tag Manager, Tiktok Ads
3 minutes