The User ID feature is used by most web analytics tools on the market to uniquely identify a logged-in visitor across multiple devices.

Matomo
3 minutes

The aim of this article is to give you all the keys to determine whether implementing a server-side solution is relevant for your business, as well as the steps to follow to implement it.

GTM Server-Side
22 minutes

When you display your phone number on your website, your leads can copy the phone number to call you without necessarily interacting with your website.

Google Tag Manager
3 minutes

Create reports in Google Data Studio using Matomo data.

Matomo, Looker Studio
2 minutes

Matomo can be installed directly on your Wordpress site via a plugin. Matomo will therefore rely on your hosting and database to work properly.

Matomo
1 minute

Complete Matomo installation guide on Docker with Docker Compose.

Matomo
3 minutes

Hubspot lets you to integrate a meeting scheduler on your website through an iframe. Here is how to trigger an event when a new meeting is booked.

Google Tag Manager, Hubspot, Meetings tracking
2 minutes

A bounce represents a visitor who lands on your site and leaves without taking any action (without engaging with your content in any way). They load a page on your site, then close their tab or continue their browsing to other sites.

Google Analytics
3 minutes

Consent Mode has been introduced in Google Tag Manager to provide a hybrid solution for sending not PII without consent and PII with consent.

Google Tag Manager
2 minutes

In Google Analytics 4, traffic sources are grouped by categories called channel groups. The referral channel is part of the default channel group which contains all the following channels.

Google Analytics
3 minutes

Forms are the biggest lead generators on the web, but they can become very difficult to track, especially if you've done very little with HTML and CSS.

Google Tag Manager
10 minutes

A robust AJAX listener written in pure JavaScript to track your forms with Google Tag Manager.

Google Tag Manager
2 minutes

A new tag has just been introduced: the Google Tag, which will replace the Google Analytics 4 configuration tag.

Google Tag Manager
3 minutes

3 methods to track Single Page Applications (SPA) with Google Tag Manager (GTM) and Google Analytics 4 (GA4).

Google Tag Manager, Google Analytics
4 minutes

The data layer (or Data Layer) is a JavaScript array that attaches to your website in order to expose data and/or user behaviors (events) to Google Tag Manager.

Google Tag Manager
9 minutes