Google Analytics

Bounce rate in Google Analytics 4

A bounce represents a visitor who lands on your site and leaves without taking any action (without engaging with your content in any way). They load a page on your site, then close their tab or continue their browsing to other sites.

3 min read


Referral Traffic in Google Analytics

In Google Analytics 4, traffic sources are grouped by categories called channel groups. The referral channel is part of the default channel group which contains all the following channels.

3 min read