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Google Analytics

Bounce rate in Google Analytics 4

A bounce represents a visitor who lands on your site and leaves without taking any action (without engaging with your content in any way). They load a page on your site, then close their tab or continue their browsing to other sites.

3 min read

Track Single Page Applications with GTM and GA4

Google Tag Manager

Google Analytics

Track Single Page Applications with GTM and GA4

3 ways to track Single Page Applications (SPA) with Google Tag Manager (GTM) and Google Analytics 4 (GA4).

5 min read

Google Analytics

Referral Traffic in Google Analytics

In Google Analytics 4, traffic sources are grouped by categories called channel groups. The referral channel is part of the default channel group which contains all the following channels.

3 min read