https://data-marketing-school.com/en/categories/openai-ads/Contenus récents de Lucas Rollin.enMon, 14 Sep 2026 10:00:00 +0200https://data-marketing-school.com/en/blog/marketing-attribution-guide/Mon, 21 Sep 2026 10:00:00 +0200https://data-marketing-school.com/en/blog/marketing-attribution-guide/Discover marketing attribution: definition, conversions, acquisition channels, impact on ROI, tools and support | Train with Data Marketing School!https://data-marketing-school.com/en/blog/google-tag-manager/openai-ads-pixel/Mon, 14 Sep 2026 10:00:00 +0200https://data-marketing-school.com/en/blog/google-tag-manager/openai-ads-pixel/Guide to install the ChatGPT Ads Measurement Pixel with GTM using my OpenAI Ads Measurement Pixel by DMS tag: GA4 events, hashed user data, deduplicationhttps://data-marketing-school.com/en/blog/tms-data-definition/Sat, 29 Aug 2026 10:00:00 +0200https://data-marketing-school.com/en/blog/tms-data-definition/Discover the Tag Management System for your data: ✓Definition ✓Tracking ✓Setup ✓Tools ✓Support | Train with Data Marketing School!https://data-marketing-school.com/en/blog/tracking-audit-checklist/Tue, 07 Jul 2026 09:00:00 +0200https://data-marketing-school.com/en/blog/tracking-audit-checklist/Tracking audit: check whether your data collection is reliable. Events, conversions, GA4, GTM | Train with Data Marketing School!https://data-marketing-school.com/en/blog/google-analytics-events-by-business-type/Tue, 23 Jun 2026 10:00:00 +0200https://data-marketing-school.com/en/blog/google-analytics-events-by-business-type/Discover which Google Analytics 4 events to track based on your business: SaaS, Lead Gen, E-commerce, GA4 | Learn with Data Marketing School!https://data-marketing-school.com/en/blog/google-tag-manager/microsoft-clarity/Mon, 18 May 2026 09:00:00 +0200https://data-marketing-school.com/en/blog/google-tag-manager/microsoft-clarity/Install Microsoft Clarity with Google Tag Manager in 10 minutes: official tag, Consent V2 (Axeptio, Didomi) and Smart Events.https://data-marketing-school.com/en/blog/top-best-google-analytics-alternatives/Mon, 11 May 2026 10:33:59 +0200https://data-marketing-school.com/en/blog/top-best-google-analytics-alternatives/Discover the 10 best Google Analytics alternatives: definition, impact, alternatives, tools, how to choosehttps://data-marketing-school.com/en/blog/gtm-server-side-cost/Thu, 30 Apr 2026 10:33:59 +0200https://data-marketing-school.com/en/blog/gtm-server-side-cost/Calculate the cost of GTM server-side: definition, budget, expenses, hosting, maintenance, profitability, setup.https://data-marketing-school.com/en/blog/install-google-analytics-wordpress/Tue, 17 Mar 2026 10:15:34 +0100https://data-marketing-school.com/en/blog/install-google-analytics-wordpress/Discover how to install Google Analytics (GA4) on WordPress: 6 simple to advanced methods Prerequisite Tuto | Learn with Data Marketing School!https://data-marketing-school.com/en/blog/google-tag-manager/calendly-meetings/Fri, 06 Mar 2026 10:33:59 +0200https://data-marketing-school.com/en/blog/google-tag-manager/calendly-meetings/Track Calendly meetings and retrieve your invitee's data (email, phone, UTM, payment, form answers) with my sGTM variablehttps://data-marketing-school.com/en/case-studies/customer-2/Tue, 10 Feb 2026 09:08:38 +0100https://data-marketing-school.com/en/case-studies/customer-2/A French artist's label needs to make its tracking more reliable with a server-side configurationhttps://data-marketing-school.com/en/blog/google-analytics/enhanced-measurement/Sun, 04 Jan 2026 10:33:59 +0200https://data-marketing-school.com/en/blog/google-analytics/enhanced-measurement/Find out which automatic events to keep or disable, their limitations and how to configure them correctly.https://data-marketing-school.com/en/blog/google-tag-manager/cal-com-meeting-embed-listener/Tue, 16 Dec 2025 11:18:11 +0200https://data-marketing-school.com/en/blog/google-tag-manager/cal-com-meeting-embed-listener/How to accurately track Cal.com appointments with Google Tag Managerhttps://data-marketing-school.com/en/blog/firebase-analytics/android/Mon, 22 Sep 2025 10:33:59 +0200https://data-marketing-school.com/en/blog/firebase-analytics/android/Learn how to install and configure Firebase Analytics on Android with Android Studio: event tracking, Debug View and GA4 integration.https://data-marketing-school.com/en/tools/adblockers-impact-checker/Mon, 08 Sep 2025 10:33:59 +0200https://data-marketing-school.com/en/tools/adblockers-impact-checker/Analyse l'impact des bloqueurs de publicité sur votre site.https://data-marketing-school.com/en/blog/addingwell-alternatives/Mon, 08 Sep 2025 10:33:59 +0200https://data-marketing-school.com/en/blog/addingwell-alternatives/Two alternatives to Addingwell.https://data-marketing-school.com/en/blog/stape-alternatives/Mon, 08 Sep 2025 10:33:59 +0200https://data-marketing-school.com/en/blog/stape-alternatives/Two alternatives to Stape.https://data-marketing-school.com/en/blog/taggrs-alternatives/Mon, 08 Sep 2025 10:33:59 +0200https://data-marketing-school.com/en/blog/taggrs-alternatives/Two alternatives to Taggrs.https://data-marketing-school.com/en/blog/google-tag-manager/track-vimeo-videos/Tue, 02 Sep 2025 09:22:19 +0200https://data-marketing-school.com/en/blog/google-tag-manager/track-vimeo-videos/Learn how to track the interactions of your Vimeo videos embedded on your website to analyze visitor engagement.https://data-marketing-school.com/en/blog/google-tag-manager/track-youtube-videos/Mon, 28 Jul 2025 09:22:19 +0200https://data-marketing-school.com/en/blog/google-tag-manager/track-youtube-videos/Learn how to track embedded YouTube videos interactions to study visitors engagement.https://data-marketing-school.com/en/blog/addingwell-vs-stape-server-side-gtm-hosting/Tue, 22 Jul 2025 11:33:59 +0200https://data-marketing-school.com/en/blog/addingwell-vs-stape-server-side-gtm-hosting/Neutral comparison between Addingwell and Stape for server-side GTM hosting.https://data-marketing-school.com/en/blog/google-tag-manager/tiktok-pixel/Mon, 30 Jun 2025 17:06:37 +0200https://data-marketing-school.com/en/blog/google-tag-manager/tiktok-pixel/Guide to configuring the Tiktok Pixel with GTM and how to check its configurationhttps://data-marketing-school.com/en/blog/google-tag-manager/scroll-depth-tracking/Mon, 09 Jun 2025 10:26:32 +0200https://data-marketing-school.com/en/blog/google-tag-manager/scroll-depth-tracking/Learn how to set up custom scroll thresholds with Google Tag Manager and Google Analyticshttps://data-marketing-school.com/en/blog/google-tag-manager/hubspot-forms/Fri, 06 Jun 2025 11:18:11 +0200https://data-marketing-school.com/en/blog/google-tag-manager/hubspot-forms/How to accurately track Hubspot Forms with Google Tag Managerhttps://data-marketing-school.com/en/blog/google-tag-manager/click-tracking-with-ga4/Sun, 18 May 2025 17:58:13 +0200https://data-marketing-school.com/en/blog/google-tag-manager/click-tracking-with-ga4/Guide to tracking clicks and links with Google Tag Manager and GA4.https://data-marketing-school.com/en/blog/google-tag-manager-vs-google-analytics/Thu, 08 May 2025 11:33:59 +0200https://data-marketing-school.com/en/blog/google-tag-manager-vs-google-analytics/The needs and differences of Google Tag Manager and Google Analytics 4https://data-marketing-school.com/en/blog/google-tag-manager/google-ads-conversion-tracking/Mon, 31 Mar 2025 09:50:01 +0200https://data-marketing-school.com/en/blog/google-tag-manager/google-ads-conversion-tracking/Set up Google Ads conversion tracking: native conversions vs GA4 imports, enhanced conversions, GTM tags and Consent Mode V2.https://data-marketing-school.com/en/blog/google-tag-manager/matomo-analytics/Tue, 25 Mar 2025 12:31:05 +0200https://data-marketing-school.com/en/blog/google-tag-manager/matomo-analytics/Set up Matomo Analytics with my Google Tag Manager tag templates.https://data-marketing-school.com/en/blog/google-tag-manager/shopify-datalayer/Sat, 15 Feb 2025 10:35:18 +0100https://data-marketing-school.com/en/blog/google-tag-manager/shopify-datalayer/Learn how to install Google Tag Manager on Shopify: tutorial, steps, tips, setup and best practices | Train with Data Marketing School!https://data-marketing-school.com/en/blog/google-tag-manager/microsoft-ads-conversions-tracking/Tue, 28 Jan 2025 16:31:04 +0200https://data-marketing-school.com/en/blog/google-tag-manager/microsoft-ads-conversions-tracking/Learn how to set up Microsoft Ads conversion tracking: tutorial, verification and Google Tag Manager. Train with Data Marketing School!https://data-marketing-school.com/en/blog/google-tag-manager/webflow-forms/Tue, 26 Nov 2024 16:14:27 +0100https://data-marketing-school.com/en/blog/google-tag-manager/webflow-forms/How to accurately track Webflow forms with Google Tag Manager?https://data-marketing-school.com/en/blog/google-tag-manager/snap-pixel/Mon, 04 Nov 2024 11:16:49 +0100https://data-marketing-school.com/en/blog/google-tag-manager/snap-pixel/The Snap Pixel allows Snapchat to study your visitors' behavior in order to optimize your Snap Ads.https://data-marketing-school.com/en/case-studies/my-blend/Mon, 02 Sep 2024 11:08:38 +0100https://data-marketing-school.com/en/case-studies/my-blend/myBlend achieved +200% revenue growth in a single year.https://data-marketing-school.com/en/case-studies/customer-1/Sun, 01 Sep 2024 11:08:38 +0100https://data-marketing-school.com/en/case-studies/customer-1/+9% on purchasing events in Meta.https://data-marketing-school.com/en/blog/google-tag-manager/matomo-server-side/Tue, 13 Aug 2024 12:29:42 +0200https://data-marketing-school.com/en/blog/google-tag-manager/matomo-server-side/Set up Matomo in Server-Side with my tag templates on Google Tag Manager.https://data-marketing-school.com/en/blog/google-analytics-help/Sat, 27 Jul 2024 11:56:48 +0200https://data-marketing-school.com/en/blog/google-analytics-help/We all know that online documentation is not enough to do our jobs properly. A community is the best way to learn tips and best pratices.https://data-marketing-school.com/en/blog/google-tag-manager/elementor-forms/Tue, 16 Jul 2024 11:18:11 +0200https://data-marketing-school.com/en/blog/google-tag-manager/elementor-forms/How to accurately track Elementor forms with Google Tag Manager?https://data-marketing-school.com/en/blog/what-is-a-cookie/Tue, 25 Jun 2024 12:18:41 +0200https://data-marketing-school.com/en/blog/what-is-a-cookie/A cookie is a piece of information in text format in the form of a "key: value" pair that is stored in your browser by a server or by the browser itself. This works the same way on all your devices, whether you're on a computer, tablet or mobile.https://data-marketing-school.com/en/blog/google-tag-manager/meta-pixel/Wed, 01 May 2024 10:02:01 +0200https://data-marketing-school.com/en/blog/google-tag-manager/meta-pixel/The Facebook pixel allows you to study the behavior of your visitors to feed Meta's machine learning algorithms and create retargeting audiences.https://data-marketing-school.com/en/blog/google-tag-manager/google-ads-server-side-tracking/Sat, 27 Apr 2024 12:09:29 +0200https://data-marketing-school.com/en/blog/google-tag-manager/google-ads-server-side-tracking/I'm going to show you how to set up Google Ads tracking on Google Tag Manager Server-Side.https://data-marketing-school.com/en/blog/google-tag-manager/consent-mode-v2-cookie-yes/Tue, 05 Mar 2024 09:50:30 +0800https://data-marketing-school.com/en/blog/google-tag-manager/consent-mode-v2-cookie-yes/I'll show you how to implement Consent Mode V2 with Cookie Yes CMP in basic and advanced modes.https://data-marketing-school.com/en/blog/google-tag-manager/consent-mode-v2-axeptio/Fri, 01 Mar 2024 09:20:02 +0800https://data-marketing-school.com/en/blog/google-tag-manager/consent-mode-v2-axeptio/I'll show you how to implement Consent Mode V2 with Axeptio CMP in basic and advanced modes.https://data-marketing-school.com/en/blog/definition/server-side-tracking/Sun, 18 Feb 2024 20:42:09 +0800https://data-marketing-school.com/en/blog/definition/server-side-tracking/With Server Side Tracking, the data collected on your website is sent to your own server before being transmitted to third parties.https://data-marketing-school.com/en/blog/google-consent-mode-v2/Thu, 25 Jan 2024 12:18:39 +0100https://data-marketing-school.com/en/blog/google-consent-mode-v2/Consent Mode is a tool offered by Google that allows the user's consent to be communicated to Google tags.https://data-marketing-school.com/en/blog/matomo/user-id/Thu, 21 Dec 2023 09:44:53 +0100https://data-marketing-school.com/en/blog/matomo/user-id/The User ID feature is used by most web analytics tools on the market to uniquely identify a logged-in visitor across multiple devices.https://data-marketing-school.com/en/blog/google-tag-manager/server-side-tagging/Mon, 20 Nov 2023 10:15:34 +0100https://data-marketing-school.com/en/blog/google-tag-manager/server-side-tagging/The aim of this article is to give you all the keys to determine whether implementing a server-side solution is relevant for your business, as well as the steps to follow to implement it.https://data-marketing-school.com/en/blog/google-ads-website-phone-call-conversion-tracking-with-google-tag-manager/Wed, 15 Nov 2023 14:30:17 +0100https://data-marketing-school.com/en/blog/google-ads-website-phone-call-conversion-tracking-with-google-tag-manager/When you display your phone number on your website, your leads can copy the phone number to call you without necessarily interacting with your website.https://data-marketing-school.com/en/blog/connect-matomo-to-data-studio/Fri, 10 Nov 2023 19:35:40 +0100https://data-marketing-school.com/en/blog/connect-matomo-to-data-studio/Create reports in Google Data Studio using Matomo data.https://data-marketing-school.com/en/blog/install-matomo-on-wordpress/Fri, 10 Nov 2023 19:21:43 +0100https://data-marketing-school.com/en/blog/install-matomo-on-wordpress/Matomo can be installed directly on your Wordpress site via a plugin. Matomo will therefore rely on your hosting and database to work properly.https://data-marketing-school.com/en/blog/matomo/docker/Fri, 10 Nov 2023 15:10:44 +0100https://data-marketing-school.com/en/blog/matomo/docker/Complete Matomo installation guide on Docker with Docker Compose.https://data-marketing-school.com/en/blog/google-tag-manager/hubspot-meetings-iframe/Mon, 30 Oct 2023 08:54:46 +0100https://data-marketing-school.com/en/blog/google-tag-manager/hubspot-meetings-iframe/Hubspot lets you to integrate a meeting scheduler on your website through an iframe. Here is how to trigger an event when a new meeting is booked.https://data-marketing-school.com/en/blog/bounce-rate-in-google-analytics-4/Sun, 08 Oct 2023 15:35:03 +0300https://data-marketing-school.com/en/blog/bounce-rate-in-google-analytics-4/A bounce represents a visitor who lands on your site and leaves without taking any action (without engaging with your content in any way). They load a page on your site, then close their tab or continue their browsing to other sites.https://data-marketing-school.com/en/blog/consent-mode-in-google-tag-manager/Sun, 08 Oct 2023 14:55:01 +0300https://data-marketing-school.com/en/blog/consent-mode-in-google-tag-manager/Consent Mode has been introduced in Google Tag Manager to provide a hybrid solution for sending not PII without consent and PII with consent.https://data-marketing-school.com/en/blog/google-analytics/referral-traffic/Fri, 06 Oct 2023 09:08:57 +0300https://data-marketing-school.com/en/blog/google-analytics/referral-traffic/In Google Analytics 4, traffic sources are grouped by categories called channel groups. The referral channel is part of the default channel group which contains all the following channels.https://data-marketing-school.com/en/blog/master-form-tracking-with-gtm-and-ga4/Mon, 02 Oct 2023 14:37:15 +0200https://data-marketing-school.com/en/blog/master-form-tracking-with-gtm-and-ga4/Forms are the biggest lead generators on the web, but they can become very difficult to track, especially if you've done very little with HTML and CSS.https://data-marketing-school.com/en/blog/google-tag-manager/ajax-listener/Mon, 02 Oct 2023 10:27:08 +0200https://data-marketing-school.com/en/blog/google-tag-manager/ajax-listener/A robust AJAX listener written in pure JavaScript to track your AJAX forms with Google Tag Manager.https://data-marketing-school.com/en/blog/google-tag-manager/balise-google/Fri, 08 Sep 2023 09:10:42 +0200https://data-marketing-school.com/en/blog/google-tag-manager/balise-google/A new tag has just been introduced: the Google Tag, which will replace the Google Analytics 4 configuration tag.https://data-marketing-school.com/en/blog/google-analytics/track-single-page-applications/Wed, 09 Aug 2023 13:59:07 +0200https://data-marketing-school.com/en/blog/google-analytics/track-single-page-applications/3 ways to track Single Page Applications (SPA) with Google Tag Manager (GTM) and Google Analytics 4 (GA4).https://data-marketing-school.com/en/blog/google-tag-manager/datalayer-push/Tue, 11 Jul 2023 09:57:31 +0200https://data-marketing-school.com/en/blog/google-tag-manager/datalayer-push/Discover the Data Layer for your website: definition, examples, use, GTM, Tracking, Google Tag Manager | Learn with Data Marketing School!https://data-marketing-school.com/en/services/freelance-google-tag-manager/Sat, 06 Sep 2025 08:47:36 +0000https://data-marketing-school.com/en/services/freelance-google-tag-manager/Google Tag Manager freelancer and Google Analytics expert