Policy regarding cookies deposited on the data-marketing-school.com website

The purpose of this policy is to explain to visitors to the data-marketing-school.com website what a cookie is and to indicate the categories of cookies deposited on their browser during their visit to the Data Marketing School website.

Details are provided in our Consent Management Platform (CMP), where you can easily express your specific choices.

In this policy, the terms “we”, “us” or “our” refer to EURL DMS, located at 20 Rue Du Tertre Jouan, 22440 Ploufragan, France.

‍What are cookies?

A cookie is a type of tracker, a small text file stored by a server on a user’s terminal (computer, smartphone, etc.) and associated with a web domain. This file is automatically sent back on subsequent contacts with the same domain. In other words, it’s a small file automatically saved on the user’s browser by the website consulted.

Cookies enable Data Marketing School and its partners to collect certain personal data about users and/or information about their preferences and terminal (computer, smartphone, tablet, etc.).

‍The rules applicable to cookies

In accordance with the French Data Protection Act [1], the prior consent of users must be obtained before allowing the storage of information on their terminals or access to information already stored on them.

In other words, users’ consent must be obtained prior to the deposit and storage of cookies or other tracers on their browsers. This rule applies to all cookies, except those that are strictly necessary to provide the service requested by the user, or that enable or facilitate electronic communication.

In these cases, prior consent is not required. Examples of cookies that do not require consent include those used to save a user’s choice of language on a website, and those used to collect and store user choices regarding the placement of cookies. Other cookies may be exempted from consent, subject to compliance with certain conditions.

These are audience measurement cookies, for example, used to measure the site’s technical performance, detect browsing problems, optimize the site’s technical performance or ergonomics, estimate the server power required or analyze the content consulted.

‍Categories of cookies used and their purposes

A cookie can be classified according to its lifetime, the domain to which it belongs and its purpose.

The cookies likely to be deposited on the user’s browser during his or her visit to the Data Marketing School website may have a different lifespan, as a result of which they may be : ‍

• Session cookies: as their name suggests, these cookies are temporary, meaning that they are deleted as soon as the user closes the browser,
• Persistent cookies: unlike session cookies, these cookies remain on the user’s terminal for a predefined period of time, even if the user closes the browser.

As mentioned above, cookies can also be of different types, depending on the domain to which they belong. In this respect, the cookies that may be deposited on the user’s browser when visiting the Data Marketing School site may be :

• First-party cookies : these are cookies created and deposited by the website (or, more precisely, its domain) visited by the user, and/or,
• Third-party cookies: these are cookies created and stored by a third party distinct from the website consulted by the user.

Finally, cookies can be classified according to their usefulness.

Strictly necessary (required) cookies

These are cookies that are necessary for the site’s operation and enable browsing or use of the site’s services and functionalities (session identifier, authentication, security, multimedia content player, balancing, language or preferences, etc.). Cookies enabling implementation of the cookie deposit consent tool, for example, constitute strictly necessary cookies in accordance with CNIL recommendations. In view of their strictly necessary nature, these cookies do not require prior consent from the user, since they are exempt from consent.

Functional cookies (content)

These cookies are not essential to the proper functioning of the site, but are used to facilitate the use of the website. For example, they are used to maintain settings from one page to another, to track sessions or to carry out performance tests on the site (A/B tests).

Statistical analysis cookies (Analytics)

These cookies collect information on how visitors use the site (for example, which pages of the site are visited most often) and help improve its operation. For example, these cookies can be used to carry out internal analyses of how visitors behave on the website, to detect a user’s first session on the site, and to link all interactions to a unique identifier for statistical analysis purposes. With certain exceptions, these cookies cannot be deposited without your prior consent.

Advertising cookies

These are cookies used to understand your browsing habits and activities, they can be used to establish your consumption profile in order to offer you tailored advertising content. These cookies cannot be deposited without your prior consent.

No advertising cookies are currently used on the Data Marketing School website.

Marketing cookies

These cookies enable us to carry out marketing analyses, in particular to track visits to the website’s internet pages, to produce visitor statistics, to retain the identity of a visitor who has submitted a form, to communicate with a user who has previously visited our website, to record and track conversions, or to record the time spent on the website. These cookies cannot be deposited without your prior consent. Re-targeting processing will lead us to pseudonymize and process identifiers for advertising purposes (such as your e-mail address or telephone number) in order to match our data with those of our partners listed in the CMP. Pseudonymization ensures that your data cannot be reused by third parties or for other purposes.

Anti-fraud cookies

These are cookies used to read and filter visits from bots on the website.

‍Cookie settings on our site via the consent management platform

‍You can express your choices to the deposit or not of cookies via the consent management platform commonly referred to as “CMP” which will be displayed on your first visit, you can then withdraw your consent at any time by reconnecting to the CMP.

Access the consent management platform (CMP)

Note that you can:

• Consent or not to cookies by purpose ;
• Oppose the use of your data by recipients either by name (recipient by recipient) or in bulk via the same CMP.

The choice you make is valid for a maximum period of 6 months from the first deposit in the terminal’s equipment.

‍Cookie management on your browser

‍When browsing our website, if you do not wish cookies to be deposited on your terminal, you can at any time go to the bottom of the page and click on the link entitled “Consent management” and click on “Refuse all” then click on “Save”.

You can also block cookies in your browser. Please note that in this case, cookies will be blocked on all websites visited. To do this, please refer to the instructions below for the various browsers:

• on browser Chrome
• on the browser Safari
• on browser Firefox
• on browser Edge
• on browser Opera

‍[1] Article 82 of the French Data Protection Act, which transposes Article 5 (3) of Directive 2002/58/EC, known as “e-privacy”, into French law.