Newsletter

Tracking, once a month.

Every month, what I learn in the field auditing and implementing tracking: new articles, GTM and GA4 tips, server-side tracking and consent news. For marketers, data teams and agencies.

1 email a month, no more
Free, written in English
One-click unsubscribe

What's inside

What you get every month

New articles

The guides published on the blog that month, summed up in a few lines so you know which ones to read first.

Practical tips

One GTM, GA4 or server-side tip you can apply right away, taken from my client work.

Consent news

Consent Mode, CMPs, regulator guidance: what changes for your data collection, explained simply.

A taste of what you'll get

October 19, 2026 Consent Mode: what impact on GA4 and Ads performance? Read the article → September 21, 2026 Marketing attribution: which channels drive your conversions? Read the article → September 14, 2026 Set up the OpenAI Ads pixel (ChatGPT Ads) with Google Tag Manager Read the article →

FAQ

Frequently asked questions

Another question?

Ask Lucas directly, he replies within 24h.

Write to Lucas →Discovery call →

How often will I get the newsletter?

Once a month, at the start of the month. Never more.

How do I unsubscribe?

Every email has an unsubscribe link: one click is all it takes.

What do you do with my email address?

It’s only used to send the newsletter, through Brevo (hosted in the European Union). It’s never sold. Details are in the privacy policy.

Ready for the next issue?

Subscribe in 10 seconds, then confirm your address in the email you receive.

Subscribe