Title here
Summary here
Step 2 · Implementation
Clean tracking, from tag to server.
Tracking plan, Google Tag Manager web and server-side, GA4, ad conversions and consent: I deploy tracking that is documented, tested and easy to maintain.
- E-commerce
- SaaS
- Lead generation
- Agencies
Who is it for?
The right time to (re)build
New website or redesign
You're launching a site or switching CMS or e-commerce platform and want a solid foundation.
Going server-side
You want to limit the impact of ad-blockers and browser restrictions on your data.
Compliance
You need to properly connect your CMP and Consent Mode V2 to your tags.
Fixes after an audit
You have a list of errors and want them fixed properly.
What you get
Everything you need to measure right.
The scope is defined together during scoping: you know exactly what will be delivered.
- Structured, documented tracking plan
- Organised Google Tag Manager web container with consistent naming
- GTM server-side hosted on Addingwell, Stape or Google Cloud
- GA4: events, conversions and e-commerce tracking
- Google Ads, Meta, TikTok, LinkedIn… conversions, including server-side
- CMP and Google Consent Mode V2
- Testing of your key journeys and handover documentation
How it works
A project in four steps
Scoping
We list your goals, the conversions to track and the tools involved.
Tracking plan
I write the plan: events, parameters and consent rules. You approve it.
Implementation
I configure GTM, server-side and the platforms, in a test environment first.
QA and go-live
I test every journey, publish and hand over the documentation.
Shall we talk?
Describe your project in 2 minutes or book a slot: I reply within 24h.
Proof
They trust me
Trustpilot
« We brought Lucas in to update the tracking of our e-commerce site with a move to a server-side setup. Deadlines were met and the rollout was closely followed, in coordination with our developers, right up to the full check that our new tagging worked properly. »
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« We brought Lucas in to update the tracking of our e-commerce site with a move to a server-side setup, and the experience went very well from start to finish. Lucas explained technical topics with a lot of pedagogy, helping us understand these complex, specific subjects. Deadlines were met and the rollout was closely followed, in coordination with our developers (DataLayer update), right up to the full check that our new tagging worked properly. He also recommended key partners for our needs and started the conversations with them, which saved us precious time. Throughout the project he was very responsive, drove progress and was solution-oriented. We will work with him again without hesitation and recommend his services. »
LinkedIn
« Lucas took charge of implementing server-side tracking via GTM for Google Analytics 4, migrating third parties, and circumventing Safari ITP limitations. Throughout the mission, Lucas demonstrated solid technical expertise, great rigor, and an impressive ability to adapt. »
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« I had the pleasure of collaborating with Lucas Rollin on a complex project for the Lafreto group, including managing the tracking of 5 websites, including Glisshop. Lucas took charge of implementing server-side tracking via GTM for Google Analytics 4, migrating third parties, and circumventing Safari ITP limitations. Throughout the mission, Lucas demonstrated solid technical expertise, great rigor, and an impressive ability to adapt to technical and structural challenges. His structured and proactive approach enabled the mission to be successfully completed. The client felt well supported, and I was able to trust his role. I highly recommend Lucas for any project requiring a tracking and analytics expert, and I would not hesitate to work with him again in the future! A little plus for his availability and responsiveness. »
Hugo HeitzData Marketing Manager @ Elevate · October 2024
LinkedIn
« Lucas assisted us in implementing server-side tracking with Addingwell as part of our migration to a Shopify+ site. Project management was smooth and transparent, which allowed us to meet fairly tight deadlines. »
Read the full review
« Lucas assisted us in implementing server-side tracking with Addingwell as part of our migration to a Shopify+ site. Project management was smooth and transparent, which allowed us to meet fairly tight deadlines. Lucas fully understood the specifics of this migration compared to the existing system and provided us with all his expertise to implement the most efficient setup possible. Communication was very fluid and the project went very well. I will not hesitate to contact Lucas again for a future tracking project and I highly recommend him to my e-commerce colleagues who are undertaking a move to a server-side. »
Inès FlorentinyE-Commerce & Acquisition Manager, myBlend (Clarins Group) · October 2024
The full journey
What comes next?
01
Diagnose
Tracking audit
A full diagnosis of your setup to know what works, what breaks and where to start.
- Full review of your Google Tag Manager container: tags, triggers and variables
- GA4 data collection check: events, conversions and e-commerce data
- Ad pixels and conversions check (Google Ads, Meta, TikTok…)
02
Build
You are here
Implementation
I design and deploy clean, documented tracking, from the browser to the server.
- Structured, documented tracking plan
- Organised Google Tag Manager web container with consistent naming
- GTM server-side hosted on Addingwell, Stape or Google Cloud
03
Sustain
Ongoing support
I monitor your data collection and evolve your tracking at the pace of your website and campaigns.
- Data collection monitoring and anomaly alerts
- Fixes and improvements to your GTM setup
- Watch on browsers, Consent Mode and ad platforms
FAQ
Frequently asked questions
How much does an implementation cost?
Each project is quoted individually, based on the scope defined during scoping: number of websites, events and platforms.
Do I need a developer on my side?
Not always. Depending on your site, a dataLayer may be needed: I then write the specifications for your developer and check the integration.
Which platforms do you work with?
Shopify, WordPress, PrestaShop and custom websites. Tools: GA4, Matomo, Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat and the main CMPs.
Where should GTM server-side be hosted?
I advise you between Addingwell, Stape and Google Cloud depending on your context. I’m a certified Addingwell partner.
Should I start with an audit?
It’s recommended if you already have a setup, but not mandatory: scoping also covers an assessment of the current state.
Let's get started
Let's build tracking that holds up.
Describe your project through the form or book a slot right away to talk it through.